Our team. Your partner.
What we have in common? Passion, expertise and a mission.
Unique partner in ‘telling and selling the story of green food’
Unlike most communication & consultancy agencies, our company has grown from our mission. Love for food, respect for people, animals and the environment and a passion for communication is what binds us together and what interests us. We are hyper-specialized around the subject of more plant-based food and at the same time broadly skilled in 360° communication. A combination that has proved to be both unique and powerful.
We are a young agency, right in the middle of the millennial target group, that understands the current communication and is surrounded by the topic daily. Fast responses, short lines of communication, and a pragmatic approach is what makes us strong. In us you will find a unique partner in this fast-growing world of sustainable food. We gladly introduce the team to you!
Kim has been involved with Green Food Lab from day one and knows the agency through and through. She has an affinity for sustainable food and is therefore always busy with the latest trends and developments in that area. After her Research Master Communication at the UvA, Kim developed herself at international communication agency OPRG (formerly: Ketchum) and learned the ins and outs of the communication sector. During her years in the agency, Kim has seen various facets of the communication profession, from developing creative communication strategies to strengthening brand positioning. As Managing Director, Kim is responsible for the day-to-day running of the agency. With her organizational qualities and substantive know-how, Kim makes Green Food Lab the go-to partner when it comes to communication in the rapidly changing sustainable food sector.
Isabel has been a vegetarian since she was nine years old. In 2013 during her master’s in Text and Communication (UvA) she started her blog Dehippevegetarier.nl, which has grown into the largest vegetarian platform in the Netherlands. After her master’s, Isabel started working as a consultant at the international communication agency Ketchum (now OPRG), where she quickly became the food specialist. Meanwhile, her blog grew and this led to her book De Hippe Vegetariër (The Trendy Vegetarian) in 2016. In 2018 Isabel launched the successful first edition of the National Week Without Meat in the Netherlands, with which she ended up in the Food100 as Gamechanger under 30 and was named Communication Talent of 2018. This has helped Isabel to become the Dutch authority on vegetarian food and to turn her passion into her work. Nowadays she no longer does this alone, but together with a team of passionate foodies and communication specialists.
Jody has a great love for cooking, eating and volleyball. After her master degree Persuasive Communications at the University of Amsterdam, Jody gained a lot of work experience in the world of communication, marketing and advertising. After a challenging period at a start-up, Jody opted for the agency world at international communication agency OPRG. This is where she learned the tricks of the communication trade and worked for a wide range of clients. Jody is increasingly aware of her eating choices – she can host a fantastic vegetarian barbecue like no other. As Client Director at Green Food Lab, she makes sure that our clients are surprised by our fresh approach, creative ideas and good results.
Floor decided to change course after eight years in the creative industry. As a creative strategist, she worked on (global) campaigns for various lifestyle brands, but she missed some meaning in her work. At Green Food Lab, she can use her talent to make the world a little better. In her role as Creative Strategy Director, her personal mission, a sustainable lifestyle and her professional skills come together perfectly. She knows how to bring brand strategies to life and translate them into powerful and creative 360-degree concepts. Out-of-the-box and effective, she won’t settle for less. Does her face look familiar to you? You may have seen her passing by on her cargo bike. She rides it to the office every day and on the weekends she races it through Amsterdam with her kids Mies and Koos and their happy four-legged friend Karel.
Lieske is a foodie in heart and soul. During her hotel management studies, she specialised in culinary matters and discovered her passion for recipe development and photography. This combined with her affinity for blogging and social media makes Lieske an essential link in the Green Food Lab team since 2015. Lieske is in charge of the Food Content & Creation branch and the blog De Hippe Vegetariër. At Green Food Lab, Lieske manages a team of foodies who are in the kitchen every week to create new recipes and tasty food photography. Lieske also attends school every week to learn more about healthy and sustainable food. This all-round foodie supports many projects with her culinary imagination and knowledge in the kitchen.
After studying International Communication & Media (HU), Margot started working as a consultant at international PR agency OPRG. Here she developed into an all-round communication professional, primarily engaged in (corporate) PR & communication, social media and crisis management for a wide range of brands in different industries. After 4.5 years Margot wanted to stimulate her inner foodie more and therefore switched to Lidl. As a PR & External Communications advisor, she was allowed to focus not only on food but also on the supermarket’s sustainability communications. In her spare time she was already very involved with sustainability but at Lidl she discovered a real passion for it. Full of enthusiasm, she joined Green Food Lab as Strategy & Communications Lead. Margot can spend hours in the kitchen where, besides cooking, she also bakes and ferments.
Amber started her career at Philips as PR & influencer manager. At the company, she set up both the PR plans and the branded content and influencer collaborations for a diverse portfolio of consumer products. After six years at Philips, she made the switch to the agency side. With her passion for creating and developing creative PR plans and collaborations with media and influencers, she is able to unleash her creativity at Green Food Lab and contribute to the mission of making plant-based products the new normal. Amber loves city trips and discovering the newest restaurants and dishes. She also likes to be in her beautiful hometown Haarlem, where she loves to take walks in the dunes and go to the beach.
Laura has a passion for food, drink and socialising. She likes to avoid wasting food and is creative with the contents of her fridge. She has a great affinity with sustainable products, so going to thrift shops is her favourite. In her spare time, she likes to wander through Amsterdam in search of undiscovered (food) hotspots. After her master’s in Groningen, she worked for years as a marketeer in the FMCG industry. Here, she developed a preference for storytelling and sales. She developed this further in the world of media. At Green Food Lab, Laura is the right person to meet for a cup of coffee to discuss cooperation possibilities.
Lotte is an analytical creative person who you can wake up in the middle of the night for falafel with naan. Food is not only her greatest hobby, but also what makes her happy in a work environment. During her studies Lifestyle (Trendresearch & Concept Creation) she immersed herself in the food sector to investigate all kinds of food issues. For True Price, for example, she researched the food system in 2050 and for the project agency Food Embassy, she researched the relationship between food and identity. Lotte is capable of translating the zeitgeist and consumer behaviour into inspiring content and concepts. She uses these qualities for two big passions: creating contemporary, recognizable social media content, and setting up influencer campaigns to generate compelling content together. Finally, Lotte is program manager of the Food Startups Communications Lab, thanks to her great love for startups.
Laura is the biggest animal lover of the team and a real do-gooder. From a young age, she has been concerned with animal welfare and injustices in the food industry, and has studied the effects of food on the climate. She was a vegetarian for a long time and became a vegan in 2017. She also likes to inspire other people to eat (more) plant-based foods and discovered through her Media & Culture studies (UvA) that media is a powerful tool for this. Her desire to contribute to a better world led her to work in the communications team and as press officer for an animal welfare organisation, and she was project manager of the DierenwelzijnsCheck. At Green Food Lab, Laura uses her expertise and passion as Media & Content Specialist. In her free time, she enjoys hosting dinner parties on her houseboat, festivals, (kite)surfing and playing football.
Kim prefers to take as much green on her plate as possible. From eating green, to living green. You might have come across her plastic-fishing on the Amsterdam canals, or know her from one of the BuurtBuik kitchens where she still regularly cooks with saved food. But she is also no stranger to the online world. As a social creative, she worked on campaigns for various natural food and health brands and wrote a lot about healthy, conscious food. She brings this knowledge and her insatiable appetite for tasteful content to Green Food Lab, where she fulfils the role of Creative Copy & Social Specialist.
Wieke is with her master Communication, Health & Life Sciences at the Wageningen University the ultimate Green Food Lab employee with her focus on communication, health and sustainability. A perfect combination, especially with her love for food that is expressed in Wieke’s awareness of food waste and her vegetarian lifestyle. She also tries to wear as much sustainable and second-hand clothing as possible. Furthermore, she loves sports and watching series, and closely follows all relevant influencers. A sustainable star in the making!
Nina has a keen interest in sustainable food and social issues. Cooking is a big hobby, but she also likes to cycle and organise parties. After her HBO Nutrition & Dietetics study, Nina decided to follow a Master’s degree in Communication Science. Out of the desire to learn more about sustainability communication, she wrote her master’s thesis on the buying intention of meat substitutes. With her background, Nina writes for the communication team and supports the PR team where necessary; she works all-round! Nina hopes her work will inspire more people to make more conscious food choices.
Léonie loves food, cooks and bakes like crazy and wants to know everything about it. She devours cookbooks, would like to go out to eat every week and keeps a close eye on all culinary developments. Sustainability is also playing an increasingly important role in her life, and when it comes to food, she is very much engaged in it. But of course, this is not the only thing that keeps her busy! She likes to write, does regular sports and can be found on the terrace in the weekends. Léonie graduated from the Media, Information and Communication study programme at the Hogeschool van Amsterdam and found out through internships and part-time jobs that she is passionate about everything that has to do with food. This is why she fits in perfectly with the Food team. Here, she enjoys working every day on recipe development and food photography. The combination of her passion and a good dose of motivation means she has a lot to offer Green Food Lab.
Karlijn is a real foodie. She is a sporty girl with a heart of gold and a green touch. She started out as an intern at Green Food Lab and has now grown into a permanent team member as Food Content Junior. During her studies in Nutrition & Dietetics, Karlijn studied healthy food in combination with an active lifestyle. She also managed to get her Personal Trainer diploma, so we can definitely call her a busy bee. At work, Karlijn is always busy creating content for the social media channels and trying to inspire as many followers as possible with her knowledge of nutrition. In her spare time Karlijn can be found at the newest hotspots in Amsterdam to get inspired which she then can use in her job!
Floor likes to be busy all the time – from playing the guitar to playing sports fanatically and from drawing to testing the latest board games; this busy bee never slows down. Ever since she was a child, she has spent hours every weekend in the kitchen to surprise friends and family with the most delicious dishes, and it was from this passion that she decided to attend hotel school. During her studies, she became more interested in the health and sustainability aspects of food. Since then, sustainability has been the guiding principle in her life and she is determined to inspire people to make more sustainable and healthier choices. After her Master’s in Health Education & Promotion, this knowledge junkie followed a second Master’s in Environment & Resource Management where she specialised in the transition to a sustainable food system. Her enormous enthusiasm and knowledge about consumer behaviour, sustainability and food make her a match made in heaven with Green Food Lab.
Iris didn’t know yet where she would end up after her Communication studies at Haagse Hogeschool, but a job in public relations was high on her list. After an informative internship at a start-up with a green mission, it became clear that she likes to contribute to a better world. With this self-knowledge, she ended up at Green Food Lab. Iris has a great love of food, which translates into an insatiable stomach. Her love of cooking has also grown. Since she has been spending more time in the kitchen, her interest in making conscious food choices has grown. She would gladly swap the potatoes-meat-vegetables she grew up with for dishes like vegan golden rice. She does admit: there is still a lot to learn. She takes that inquisitiveness and curiosity into her role as PR & Influencer Junior. A role that suits her perfectly as a real connector and bridge-builder!
Suzanne discovered her great passion for health and plant-based nutrition during her Master’s in Nutrition & Health at Wageningen University. When she joined the Media Committee of the Vegan Student Association during this study, she also discovered the joy of creating online content with information about plant-based nutrition and sustainability. With a love for cooking and good food and her knowledge about nutrition and health, she was the perfect addition to the Food Content & Creation team. With her interest in healthy lifestyles, she likes to dive into scientific literature to critically examine the latest health claims. And she loves to write about it! Suzanne is also a seasoned vegan, so sustainability, health and animal welfare have been central to her life for years. She is therefore thrilled to be able to inspire people in her job at Green Food Lab to opt for plant-based foods more often!
Kim has always been interested in communication, marketing, management and brands with a mission. During her career she has held various operational management positions, which she believes are the perfect combination of making people happy and arranging things down to the last detail. The enthusiasm and energy of team Green Food Lab is what directly appealed to her in the company, and that same enthusiasm is exactly why Kim fits in so well with Green Food Lab. She enjoys supporting the team in office & project matters, making sure that all colleagues have a good time and are able to do their job optimally. Kim is always in for a glass of wine and cooking. Her commitment to the team and the customers of Green Food Lab is appreciated every day!
Sien has a passion for language and sustainability. After completing her bachelor’s degree Linguistics in Utrecht, she decided to spend a year in Oslo, Norway. During that year she discovered her interest in communication and writing and decided to return to the Netherlands for a master’s degree. During the Master’s in Text and Communication (UvA) she read a lot of articles in the field of sustainability for her writing and decided she wanted to contribute to a more sustainable world. Sustainability is also important to Sien in day-to-day life. For example, she even prefers to take the bus or train to Scandinavia rather than the plane, and recently made the switch from flexitarian to vegetarian, which is easy for her when she considers the animals and the planet. At Green Food Lab, Sien supports the team with her linguistic and writing skills. Many press releases and key messages are written by her, and no text is being published before Sien has read it!
Laura is Green Food Lab’s support for everything that has to do with design. She studied graphic design and continued her study at the art academy in Utrecht. After having worked for a design agency for 3 years, she ended up at Green Food Lab. By working here, she contributes to a better world, because she believes that every act counts. For example, she likes to go to thrift stores to look for second-hand pearls for in her home and (well stocked) wardrobe. Laura loves to experiment in the kitchen. She learns more and more about vegetarian options and notices that meat is not as necessary as she thought it would be. In addition to her passions for design and cooking, she does yoga and loves to read. She also enjoys her study to become a hairdresser.
Green Food Lab keeps on growing!
Want to know more or work together?
“Don’t wait for a better world.
It is up to you. You may even find the
solution at the end of your fork”