Our team. Your partner.

What we have in common? Passion, expertise and a mission.

Unique partner in ‘telling and selling the story of green food​’

Unlike most communication & consultancy agencies, our company has grown out of our mission. Love for food, respect for people, animals and the environment and a passion for communication is what binds us together and what interests us. We are hyper-specialized around the subject of more plant-based food and at the same time broadly skilled in 360° communication. A combination that has proved to be both unique and powerful.

We are a young agency, right in the middle of the millennial target group, that understands the current communication and is surrounded by the topic daily. Fast responses, short lines of communication, and a pragmatic approach is what makes us strong. In us you will find a unique partner in this fast-growing world of sustainable food. We gladly introduce the team to you!

ISABEL BOERDAM

Founder

 

Isabel (1990) has been a vegetarian since she was nine years old. In 2013 during her master’s in Text and Communication (UvA) she started her blog Dehippevegetarier.nl, which has grown into the largest vegetarian platform in the Netherlands. After her master’s, Isabel started working as a consultant at the international communication agency Ketchum (now OPRG), where she quickly became the food specialist. Meanwhile, her blog grew and this led to her book De Hippe Vegetariër (The Trendy Vegetarian) in 2016. In 2018 Isabel launched the successful first edition of the National Week Without Meat in the Netherlands, with which she ended up in the Food100 as Gamechanger under 30 and was named Communication Talent of 2018. This has helped Isabel to become the Dutch authority on vegetarian food and to turn her passion into her work. Nowadays she no longer does this alone, but together with a team of passionate foodies and communication specialists.

KIM ZOON

Communications Lead

 

Kim (1991) is, by nature, very much involved with sustainable food and also an engaged consumer who is always up to date with the latest social developments. After her Research Master’s in Communication at the UvA, Kim has developed herself at international communications agency OPRG (former: Ketchum) into an all-round PR and communication advisor and beloved account manager. She started working here at the same time as Isabel, and from the start of their careers these ladies proved to be a complementary and surprising team. During her years in the agency world, Kim has seen various facets of the communication profession, from developing creative communication strategies to sharpening brand positioning. Kim quickly familiarizes herself with a client’s corporate culture and operates as an organic extension of the team. At Green Food Lab, Kim leads the communication branch and is the linchpin in the day-to-day running of the office. With her organizational qualities and substantive know-how, Kim brings the professionalism of the large agency world to this young niche agency. In short: best of both worlds.

LIESKE VAN DER WAALS

Food Consultant

 

Lieske (1992) is a foodie at heart. During her hotel school education, she specialized in the culinary field and discovered her passion for recipe development and photography. This combined with her affinity for blogging and social media, makes Lieske indispensable in the team of Green Food Lab already since 2015. Lieske is mainly responsible for the ins and outs of the blog Dehippevegetarier.nl and can be found in the kitchen every week for new recipes and tasty food photography. Thanks to her great love for the catering industry, she advises restaurants and caterers in making their menus more sustainable. In addition, Lieske supports all INSPIRATION and ACTIVATION projects with her culinary imagination and knowledge of cooking.

JODY VERMEIJ

Media & Event Specialist

 

 Jody (1992) has a great love for cooking, eating and volleyball. During her master Persuasive Communications at the UvA, Jody has gained a lot of work experience in the world of communication, marketing and advertising. After a challenging period at a start-up, Jody chose for the agency world at international communication agency OPRG. There she developed into a skilled project manager and became an expert in the field of media relations and influencers. Over the past year Jody has become increasingly aware of making sustainable food choices. She felt the need to contribute to a better world through her work. That’s why she did not hesitate to take her next step at Green Food Lab, where she applies her expertise to all communication projects and events.

Mariëlle van Stek

Communications Consultant

 

Mariëlle (1994) has seen all facets of the communication profession and after a double master and an internship at international communication agency Ketchum (now OPRG) and activation agency Benk developed into an all-round Communications Consultant. Mariëlle is active in the fields of persuasive and corporate communication, content creation, PR and marketing. Mariëlle has a passion for creating (online) magazines for our customers, such as the Week Without Meat magazine and the quarterly magazine for Le Duc. In these projects, Mariëlle is editor-in-chief and strives to achieve the best results together with the whole team – from copywriter to recipe developer and designer. In addition, Mariëlle is campaign leader of the #zokanhetook campaign – a pride of Green Food Lab – and supports many communication projects with her critical view on text and visuals.

LOTTE KUIJSTERS

Influencer & Content Specialist

 

Lotte (1993) is an analytical creative person who you can wake up in the middle of the night for falafel with naan. Food is not only her greatest hobby, but also what makes her happy in a work environment. During her studies Lifestyle (Trendresearch & Concept Creation) she immersed herself in the food sector to investigate all kinds of food issues. For True Price, for example, she researched the food system in 2050 and for the project agency Food Embassy, she researched the relationship between food and identity. Lotte is capable of translating the zeitgeist and consumer behaviour into inspiring content and concepts. She uses these qualities for two big passions: creating contemporary, recognizable social media content, and setting up influencer campaigns to generate compelling content together. Finally, Lotte is program manager of the Food Startups Communications Lab, thanks to her great love for startups.

SIEN VAN TOL

Tekstschrijver

 

Sien (1995) has a passion for language and sustainability. After completing her bachelor’s degree Linguistics in Utrecht, she decided to spend a year in Oslo, Norway. During that year she discovered her interest in communication and writing and decided to return to the Netherlands for a master’s degree. During the Master’s in Text and Communication (UvA) she read a lot of articles in the field of sustainability for her writing and decided she wanted to contribute to a more sustainable world. Sustainability is also important to Sien in day-to-day life. For example, she even prefers to take the bus or train to Scandinavia rather than the plane, and recently made the switch from flexitarian to vegetarian, which is easy for her when she considers the animals and the planet. At Green Food Lab, Sien supports the team with her linguistic and writing skills. Many press releases and key messages are written by her, and no text is being published before Sien has read it!

ANNE BOLTEN

Social Media Specialist

Anne (1995) is a medical specialist in training and also a natural in the field of social media and engagement. Thanks to her unceasing enthusiasm for creating the perfect content at the right time, Anne is able to truly bring life into any social media channel. With her focus and creative approach, she is able to spot surprising trends and inspire the target group. In addition to her intensive internships, Anne works across the entire social media spectrum from strategy to content management, engagement and optimization. She does this on a daily basis for De Hippe Vegetariër and with joy she uses her knowledge for other customers.

LAUREN KREIJGER

Food Redacteur

Lauren (1997) loves everything that has to do with food. From the effect on humans and climate to visiting the nicest restaurants and cafés. After obtaining her propaedeutic nutrition & dietetics she decided to pause her studies for modelling in Italy. After two great years in Bella Italia she decided to exchange pasta and pizza for an internship at Green Food Lab to increase her knowledge of food and communication. A great addition to her study food & dietetics! This has made Lauren a permanent recipe developer within team Green Food Lab, with a smooth writing style and by now a good portion of knowledge about food.

MILOU PEPERKAMP

Community Manager

Milou (1997) loves everything that is green. The only exception is peanut butter. There is no greater lover of this golden spread. During her Bachelor Trend Research & Concept Creation, Milou has mostly focused on the food sector. In collaboration with various companies, such as STACH-food, De Pindakaaswinkel/The Peanut butter store (what else?) and Ekoplaza she took the first steps towards her ultimate goal: a greener world. Currently Milou combines her work as Community Manager at Green Food Lab with the premaster Cultural Anthropology: Sustainable Citizenship. By doing so, she hopes to learn more about the obstacles and motives that our evolving society experiences on the road to sustainability. Milou believes in the power of optimism and that each person can make a contribution in their own way.

LAURA BOLCZEK

Designer

Laura (1987) is Green Food Lab’s support for everything that has to do with design. She studied graphic design and continued her study at the art academy in Utrecht. After having worked for a design agency for 3 years, she ended up at Green Food Lab. By working here, she contributes to a better world, because she believes that every act counts. For example, she likes to go to thrift stores to look for second-hand pearls for in her home and (well stocked) wardrobe. Laura loves to experiment in the kitchen. She learns more and more about vegetarian options and notices that meat is not as necessary as she thought it would be. In addition to her passions for design and cooking, she does yoga and loves to read. She also enjoys her study to become a hairdresser.

Green Food Lab keeps on growing!

Top Intern Communication/Journalism

Do you have an affinity with food and sustainability? Do you see yourself working at an agency in Amsterdam? And are you a communication or journalism student? Then Green Food Lab is looking for you! We are looking for a top intern who wants to support this scale-up all-round. Your tasks will include writing texts, processing and reporting publications, thinking strategically and creatively in PR and communication plans, helping with event organization, recipe development, social media and influencer management.

Who are we looking for?
We are looking for a college or university student who is up for a challenge, can work independently and dares to take responsibility. Someone with relevant extracurricular activities, a positive drive and a creative mind. You will work flexibly from our office in Amsterdam South, together with a team of 5-6 others. We offer personal and substantial, practical guidance from communication professionals, two-weekly updates with a supervisor and a monthly evaluation.

We offer:
– Fulltime internship in communication (duration: 5-6 months)
– Compensation of €350 per month (based on 40 hours per week)
– A fun team with communication professionals and food specialists
– Daily team lunch, good coffee and monthly gin & tonics

Interested?
So, are you or do you know an ambitious, outgoing student with a communication or journalism background, and a resume that shows a healthy zest for work and relevant extracurricular activities? Are you excited to get to work and do you dare to take the leap? Send your resume and motivation to: kim.vandervliet@greenfoodlab.nl

Want to know more or work together?

We are always open to work with new partners. Would you like to have a chat, have a cup of coffee or brainstorm about a topic? Send an e-mail to info@greenfoodlab.nl 

“Don’t wait for a better world.
It is up to you. You may even find the
solution at the end of your fork”