Our team. Your partner.
What we have in common? Passion, expertise and a mission.
Unique partner in ‘telling and selling the story of green food’
Unlike most communication & consultancy agencies, our company has grown from our mission. Love for food, respect for people, animals and the environment and a passion for communication is what binds us together and what interests us. We are hyper-specialized around the subject of more plant-based food and at the same time broadly skilled in 360° communication. A combination that has proved to be both unique and powerful.
We are a young agency, right in the middle of the millennial target group, that understands the current communication and is surrounded by the topic daily. Fast responses, short lines of communication, and a pragmatic approach is what makes us strong. In us you will find a unique partner in this fast-growing world of sustainable food. We gladly introduce the team to you!
Isabel (1990) has been a vegetarian since she was nine years old. In 2013 during her master’s in Text and Communication (UvA) she started her blog Dehippevegetarier.nl, which has grown into the largest vegetarian platform in the Netherlands. After her master’s, Isabel started working as a consultant at the international communication agency Ketchum (now OPRG), where she quickly became the food specialist. Meanwhile, her blog grew and this led to her book De Hippe Vegetariër (The Trendy Vegetarian) in 2016. In 2018 Isabel launched the successful first edition of the National Week Without Meat in the Netherlands, with which she ended up in the Food100 as Gamechanger under 30 and was named Communication Talent of 2018. This has helped Isabel to become the Dutch authority on vegetarian food and to turn her passion into her work. Nowadays she no longer does this alone, but together with a team of passionate foodies and communication specialists.
Kim (1991) is, by nature, very much involved with sustainable food and also an engaged consumer who is always up to date with the latest social developments. After her Research Master’s in Communication at the UvA, Kim has developed herself at international communications agency OPRG (former: Ketchum) into an all-round PR and communication advisor and beloved account manager. She started working here at the same time as Isabel, and from the start of their careers these ladies proved to be a complementary and surprising team. During her years in the agency world, Kim has seen various facets of the communication profession, from developing creative communication strategies to sharpening brand positioning. Kim quickly familiarizes herself with a client’s corporate culture and operates as an organic extension of the team. At Green Food Lab, Kim leads the communication branch and is the linchpin in the day-to-day running of the office. With her organizational qualities and substantive know-how, Kim brings the professionalism of the large agency world to this young niche agency. In short: best of both worlds.
Jody (1992) has a great love for cooking, eating and volleyball. During her master Persuasive Communications at the UvA, Jody has gained a lot of work experience in the world of communication, marketing and advertising. After a challenging period at a start-up, Jody chose for the agency world at international communication agency OPRG. There she developed into a skilled project manager and became an expert in the field of media relations and influencers. Over the past year Jody has become increasingly aware of making sustainable food choices. She felt the need to contribute to a better world through her work. That’s why she did not hesitate to take her next step at Green Food Lab, where she applies her expertise to all communication projects and events.
Lieske (1992) is a foodie at heart. During her hotel school education, she specialized in the culinary field and discovered her passion for recipe development and photography. This combined with her affinity for blogging and social media, makes Lieske indispensable in the team of Green Food Lab already since 2015. Lieske is mainly responsible for the ins and outs of the blog Dehippevegetarier.nl and can be found in the kitchen every week for new recipes and tasty food photography. Thanks to her great love for the catering industry, she advises restaurants and caterers in making their menus more sustainable. In addition, Lieske supports all INSPIRATION and ACTIVATION projects with her culinary imagination and knowledge of cooking.
Laura has a passion for food, drink and socialising. She likes to avoid wasting food and is creative with the contents of her fridge. She has a great affinity with sustainable products, so going to thrift shops is her favourite. In her spare time, she likes to wander through Amsterdam in search of undiscovered (food) hotspots. After her master’s in Groningen, she worked for years as a marketeer in the FMCG industry. Here, she developed a preference for storytelling and sales. She developed this further in the world of media. At Green Food Lab, Laura is the right person to meet for a cup of coffee to discuss cooperation possibilities.
Laura (1988) is the biggest animal lover of the team and a real do-gooder. From a young age, she has been concerned with animal welfare and injustices in the food industry, and has studied the effects of food on the climate. She was a vegetarian for a long time and became a vegan in 2017. She also likes to inspire other people to eat (more) plant-based foods and discovered through her Media & Culture studies (UvA) that media is a powerful tool for this. Her desire to contribute to a better world led her to work in the communications team and as press officer for an animal welfare organisation, and she was project manager of the DierenwelzijnsCheck. At Green Food Lab, Laura uses her expertise and passion as Media & Content Specialist. In her free time, she enjoys hosting dinner parties on her houseboat, festivals, (kite)surfing and playing football.
Lotte (1993) is an analytical creative person who you can wake up in the middle of the night for falafel with naan. Food is not only her greatest hobby, but also what makes her happy in a work environment. During her studies Lifestyle (Trendresearch & Concept Creation) she immersed herself in the food sector to investigate all kinds of food issues. For True Price, for example, she researched the food system in 2050 and for the project agency Food Embassy, she researched the relationship between food and identity. Lotte is capable of translating the zeitgeist and consumer behaviour into inspiring content and concepts. She uses these qualities for two big passions: creating contemporary, recognizable social media content, and setting up influencer campaigns to generate compelling content together. Finally, Lotte is program manager of the Food Startups Communications Lab, thanks to her great love for startups.
Merlin (1993) is a real foodie. Everything in her life revolves around food and drink. From spending hours in the kitchen to prepare a feast for others, to visiting all the restaurants in Amsterdam to find inspiration for new dishes. After completing her Master’s in Television and Cross Media Culture at the UvA, Merlin came into contact with the world of PR & Events at NewsLab and PitchPR. Her love for food was so great that after a few years she decided to focus more on this and to develop into a true Food PR & Event specialist. Green Food Lab is the perfect place to put her expertise to work for wonderful, green brands. In order to combine her love for PR with her love for cooking, Merlin cooks in people’s homes as a private chef in the weekends. With BROOS.A’dam she gives people the full ‘eating out’ experience.
Sien (1995) has a passion for language and sustainability. After completing her bachelor’s degree Linguistics in Utrecht, she decided to spend a year in Oslo, Norway. During that year she discovered her interest in communication and writing and decided to return to the Netherlands for a master’s degree. During the Master’s in Text and Communication (UvA) she read a lot of articles in the field of sustainability for her writing and decided she wanted to contribute to a more sustainable world. Sustainability is also important to Sien in day-to-day life. For example, she even prefers to take the bus or train to Scandinavia rather than the plane, and recently made the switch from flexitarian to vegetarian, which is easy for her when she considers the animals and the planet. At Green Food Lab, Sien supports the team with her linguistic and writing skills. Many press releases and key messages are written by her, and no text is being published before Sien has read it!
Wieke (1996) is with her master Communication, Health & Life Sciences at the Wageningen University the ultimate Green Food Lab employee with her focus on communication, health and sustainability. A perfect combination, especially with her love for food that is expressed in Wieke’s awareness of food waste and her vegetarian lifestyle. She also tries to wear as much sustainable and second-hand clothing as possible. Furthermore, she loves sports and watching series, and closely follows all relevant influencers. A sustainable star in the making!
Robin (1996) is a foodie and feminist with a great passion for sustainability. She loves to cook and is always on top of the latest food trends – which she loves to try out for herself! When she’s not in the kitchen, she enjoys thrift shopping and tries to find a sustainable alternative for everything. During her Master’s in Communication, Health & Life Sciences, she studied how people develop motivation to eat sustainably. Later on in her studies she discovered her love for recipe development and food photography in which she can put her creativity to good use. In her work, she combines this with the hope of inspiring the world to eat more vegetarian by sharing irresistible recipes.
Daniëlle (1996) has a love for art, culture and fashion. She is always up to date with the latest food & lifestyle trends. She also photographs artistic portraits of people and designs eccentric and colourful designs. After studying lifestyle & media at the Grafisch Lyceum Rotterdam, she studied nutrition & dietetics to learn more about health and sustainable food. She also attended the Willem de Kooning academy for the New Earth Social Practices course, where she studied new ways of producing in ecological, social and economic contexts. At Green Food Lab, Daniëlle has combined these disciplines and manages to contribute surprising and creative ideas to the team.
Kim (1986) has always been interested in communication, marketing, management and brands with a mission. During her career she has held various operational management positions, which she believes are the perfect combination of making people happy and arranging things down to the last detail. The enthusiasm and energy of team Green Food Lab is what directly appealed to her in the company, and that same enthusiasm is exactly why Kim fits in so well with Green Food Lab. She enjoys supporting the team in office & project matters, making sure that all colleagues have a good time and are able to do their job optimally. Kim is always in for a glass of wine and cooking. Her commitment to the team and the customers of Green Food Lab is appreciated every day!
Laura (1987) is Green Food Lab’s support for everything that has to do with design. She studied graphic design and continued her study at the art academy in Utrecht. After having worked for a design agency for 3 years, she ended up at Green Food Lab. By working here, she contributes to a better world, because she believes that every act counts. For example, she likes to go to thrift stores to look for second-hand pearls for in her home and (well stocked) wardrobe. Laura loves to experiment in the kitchen. She learns more and more about vegetarian options and notices that meat is not as necessary as she thought it would be. In addition to her passions for design and cooking, she does yoga and loves to read. She also enjoys her study to become a hairdresser.
Green Food Lab keeps on growing!
Want to know more or work together?
“Don’t wait for a better world.
It is up to you. You may even find the
solution at the end of your fork”