Jeroen Willemsen & Marianne Karstens – Association Office Green Protein Alliance

Becel challenged De Hippe Vegetariër to find out the truth about margarine. How much ‘junk’ does it really contain? Isabel visited the factory, interviewed experts and started a discussion with Dutch consumers about the truth. Our conclusion so far? Everyone should put on their bread what suits them best. If you want to go for a plant-based option that is low in saturated fats, margarine is a very good alternative to, for example, butter or coconut oil. There is no junk in margarine at all. Watch the extensive video conclusion of our margarine research here!

In Green Food Lab, I have found a pleasant and professional communication partner. Together, we put the company Le Duc on the map as an innovative supplier of Veggie Appetizers, Filled with Nature. Whereas Le Duc had been active in vegetarian snacks for years, the company was hardly known. The objective was therefore to make the company stand out in a natural way and to inspire potential customers digitally. In this process, Green Food Lab was a motivated, experienced sparring partner who created a beautiful digital inspiration magazine for international clients. A striking characteristic of the ladies is their positive, solution-oriented and practical approach.
– Jolanda van der Hak, Marketing Manager Le Duc Fine Food B.V.

I experienced the collaboration with Green Food Lab as super positive. Green Food Lab supported us with great enthusiasm in setting up the jackfruit pop-up bar, everyone was positive and excited! Laura kept us on our toes during the whole process, Nina came up with good social ideas. At the moment suprême, the opening of the pop-up bar, it really felt like we were one team. All in all, the collaboration with Green Food Lab felt very natural and together we opened a successful jackfruit pop-up bar!
– André Hendriks, co-owner Rootzz of Nature

The Green Food Lab team helped us reach a new target group looking for easy meals. With a solid creative idea, recipe inspiration and a strong PR strategy, we were able to inspire and inspire the Netherlands to get started with Honig’s vegetarian products during the National Week Without Meat & Dairy. This resulted in great publications in relevant media!
– Idil Ozsari, Honig

Green Food Lab helps us inspire families with Blue Band. This creative team knows better than anyone how to develop cheerful and colourful recipes and link them to news moments that are relevant to our brand. As a result, our recipes were published in several (print) magazines! Moreover, we were positively surprised by their unique approach to micro influencer collaborations on Instagram. Many families started baking, which resulted in heartwarming and cheerful posts. This makes us relevant in the places where it matters. I recommend everyone to work with this enthusiastic team.
– Gerdien Verboom, Sr. Brand Manager Blue Band

Together with Green Food Lab and with limited resources I achieved a great result for the introduction of the Kwekkeboom Oven & Airfryer VEGA bitterbal. With the right message, the right hook (1 October, World Vegetarian Day) and an integrated approach focused on PR, influencers, display advertising and one targeted media collaboration, we created a large amount of buzz around this introduction in a short period of time. From Algemeen Dagblad to LINDA News and of course De Hippe Vegetariër. This has brought the rotation of our VEGA bitterbal to the right level from the start – so you can see what PR can do! Moreover, I think Green Food Lab is a great partner to work with: the team responds quickly, has a clear vision, a large network and has a good feel for where you want to go. I will definitely continue to work with Green Food Lab!

– Arina Abbring, Marketing Manager Kwekkeboom Oven & Airfryer

Green Food Lab is a pleasant and committed party that really thinks together with you about how you can make the best impact with your products. They think carefully about which message you should use to reach the various target groups. Always with the best result in mind.
– Mathilde van Dijk, Retail marketing communication manager YB by Yoghurt Barn

The Nationale Week Zonder Vlees & Zuivel campaign is the non-profit initiative of and is executed by Green Food Lab.

During our first meeting, I immediately identified with Green Food Lab’s passion for food, given my role at Koninklijke Vezet and as a person. Vezet’s aim is to make the Netherlands a little healthier by making it easier to eat well with more fruit and vegetables, so the match with Green Food Lab’s mission felt very natural. More and more consumers are becoming aware of the effect of their eating habits on their health and on the world, and nowadays they eat with their mouth as much as their ‘mind’. This means that a new product not only has to be good, but also has to be well-told to the people who want to hear it! Green Food Lab kept its promise by reaching a large group of consumers with the best message, tasteful presentation and targeted communication. Their personal attention, creativity, strong network and good organisation made for a very pleasant collaboration, which leaves us wanting more!
– Lisette Alders, Marketing Manager Royal Vezet

For the Nationale Groente- en Fruitdag 2021, Green Food Lab developed the Ga voor Kleur Break, an extra eating moment at 4 p.m. to eat fruit and vegetables. With this concrete and accessible concept, we have inspired millions of Dutch people to snack on fruit and vegetables to get rid of their afternoon blues! The result was beyond expectations. Green Food Lab is a great partner to work with, always providing well-substantiated advice, clear communication and a good planning.
– Robin van Schaik, project leader Nationale Groente- en Fruitdag 2021 Nationaal Actieplan Groenten en Fruit

Green Food Lab’s advice and strategies are straight to the goal, which does not only enforce trust in their work, but is also time and cost efficient. Isabel is a professional, representative go-getter, who can easily feel at home at a brand and their PR strategy. Not to mention, she is one of the biggest influencers in the Netherlands, but it is clear that her success on a personal level does not stand in the way of her love for PR. She is with her team Green Food Lab actually one of the best kept secrets in the field of Dutch PR, but that secret will probably not be kept for long.

– Choly van Grinsven, International Head of Ecom & Marketing Oil & Vinegar

Green Food Lab…what’s in the name?! Of course, this name fits Bonduelle perfectly. Because plant-based food is precisely what we want to use to improve the health of people and the planet. Since the spring of 2020, we have been working together intensively on several projects, culminating in the launch of our sustainability programme ‘Bonduelle Belooft’ in the Netherlands and Belgium. The agency’s food and PR knowledge combined with their “we can do this” mentality has resulted in great media coverage and high reach figures.
– Roel Goudsmits, Sr. Brand Manager Retail Benelux Bonduelle

The Green Food Lab team is bursting with energy and creativity. In their own unique way, they create a suitable strategy for your brand. They work purposefully and go for the best result.
– Fleur van Ravensteijn, Looye Kwekers

At Green Food Lab, everyone is passionately committed to more plant-based products, and you immediately notice that. This enthusiasm is reflected in the cooperation and the way they work for the brand. You are also taken care of and they always think along with you. That makes for a very pleasant collaboration!
– Selma Koenen, Senior Brand Manager Nurishh

I have been working with team Green Food Lab for quite some time now. At Santa Maria we want to convince all the Dutch people that a varied and spicy Tex-Mex meal is a great way to have a good time at the dinner table. Reason enough to eat it more often! Together we have developed a nice PR plan to make the Netherlands aware of this. Through a number of effective ideas and their fresh perspective on PR, we manage to create a continuous stream of positive publications about Santa Maria. We are top of mind again at many magazines and readers regularly come into contact with the world of Tex-Mex. Moreover, it is a very nice team full of passion and enthusiasm! I would recommend them to anyone.

– Mireille Beij, Marketing Manager Benelux Santa Maria

Isabel and De Smaakspecialist (the Taste specialist). A collaboration with many different aspects. From setting up a product challenge together with our communities to interview sessions with food experts. She advised us from her role as food blogger as well as her role as consultant. It all comes from the intrinsic drive to inspire people and make them aware of how delicious responsible food can be. She does not point fingers and has a realistic worldview. That is what binds us and what makes the collaboration successful.

– Maarten de Leng, Head Commerce & Sustainability

De Hippe Vegetariër is Green Food Lab’s own platform, launched in 2013 by Isabel Boerdam, with 350,000+ unique visitors per month. Click here to view the platform or read more about collaborating with De Hippe Vegetariër here.