Food Consultancy & Communications Agency
Welcome to the agency where communication serves both its purpose and a good cause: more plant-based food. From a wish, but above all from an opportunity! We create the best message, the tastiest picture and the most special experience. In our own way we use our network to reach our target group. Everything for the best result. We understand what it takes to reach and achieve. That’s where the magic happens.
Green Food Lab. Experts in telling and selling the story of green food
GREEN FOOD LAB
Green Food Lab is a Food Consultancy & Communications Agency, known for its platform De Hippe Vegetariër and the National Week without Meat campaign. We believe that if we affect people with the right words and images, through the right channels, and at the right time, we can successfully accelerate the route to more plant-based food. We make communication surprisingly effective to achieve our mission. From content to campaigns, from recipe development to editorial tour and from PR to positioning. This expertise and passion make us a unique partner in this fast-growing world of (more) plant-based nutrition. Thanks to our entrepreneurial spirit, strong network, various (own) channels and our fresh, creative, efficient and distinctive way, our stories are the most powerful, look the best and are the most visible. It is no accident that we call ourselves experts in telling and selling the story of green food. Good for business. Good for the world.
Well begun is half done. Whether you are at the start of a new brand story, product or concept. The right message and route are the basic ingredients for achieving the best result. Actually the same as with cooking. With the right ingredients, method of preparation and a little bit of love, you make the most delicious food. And that’ s what we like!
COMMUNICATION & PRODUCT STRATEGY | MESSAGING | POSITIONING | ADVICE & IDEATION SESSIONS
Vegetarian or plant-based food boring, tasteless or complicated? No way! We make the vega(n) kitchen into a party that will make your mouth water. This is how we eliminate these misconceptions. With a story that makes you think. A picture that you can taste. A video that surprises you. Social media posts that ask to be liked. We don’t do it for less!
BLOGS | SOCIAL MEDIA CONTENT | RECIPE DEVELOPMENT | VIDEO FORMATS | MAGAZINES
We speak the language of the press, have a very strong network, understand what speaks to influencers and have the creativity to stand out from the crowd. We make sure your story reaches the target group. With the right content, through the right channels, at the right time! Publicity that really benefits you.
PRODUCT & BRAND PR | MEDIA CONTENT | EDITORIAL TOUR | PRESS EVENT | INFLUENCER CAMPAIGN
We make consumers aware of the motives for eating more plant-based foods in a positive way. We do this by inventing, designing, implementing and all-round supporting large campaigns with ambitious goals. Such as the National Week without Meat. From awareness to behavioural change, without pointing the finger!
AWARENESS & ACTIVATION CAMPAIGNS | INFORMATION & CONFRONTATION
Tasting is believing, especially when it comes to vegetarian or plant-based food. We make sure your product and story are seen, tasted and experienced. An experience that makes an impression! We know how to surprise our guests like no other with the taste, versatility and charisma of this kitchen. Caterer, restaurant, workshop or event; once or repeatedly; we take care of the surprise!
EVENTS | COOKING WORKSHOPS | FOOD CONCEPTS | POP-UPS
Sharing is the new multiplying, because together we are strong! That is why we are happy to share our knowledge and experience, on our way to achieving our mission. Whether it’ s students, startups or corporates; to reach and affect people, to make the world a more beautiful place, that’s what we get out of bed for every day.
START-UP PROGRAM | KEYNOTE SPEAKER | GUEST LECTURER
Green Food Lab works together with
“Don’t wait for a better world.
It is up to you. You may even find the
solution at the end of your fork”