Food Consultancy & Communications Agency
Welcome to the agency where communication serves both its purpose and a good cause: making plant-based the new normal. To evoke change, but above all to evoke opportunities! We create the best message, the tastiest picture, and the most extraordinary experience. In our own unique way, we use our network to reach the target group. Everything for the best result. We understand what it takes to reach and achieve. That’s where the magic happens.
Green Food Lab. Experts in telling and selling the story of green food
STRATEGY
The right base, that’s where it starts. That is why we start by finding the right words for your brand or product and a tailor-made communication plan, whether it targets consumers, retail or food service!
CONTENT
A teaser that draws you in. A story that makes you think. Social media posts that demand to be liked. We don’t settle for less!
FOOD CREATION
Tasting is believing, especially when it comes to plant-based food. That is why we create recipes that everyone can work with, with photos and videos of dishes that you want to eat off the screen.
ACTIVATION
With our rock-solid PR & influencer network, we creatively ensure that your story activates the target group. With the right content, through the right channels, at the right moment!
CAMPAIGNS
Getting people in motion is what we do best. We make consumers positively aware of the reasons for eating more plant-based, healthy, and sustainable food. Without pointing the finger!
GREEN FOOD LAB
Green Food Lab is a Food Consultancy & Communications Agency, known for the platform De Hippe Vegetariër and the National Week Without Meat & Dairy campaign. We believe that if we reach people with the right words and images, through the right channels, and at the right time, we can successfully accelerate the route to more plant-based. We make communication surprisingly effective to achieve our mission. From campaign to always on, from foodservice to consumer and from recipe development to influencer collaborations. This expertise and passion make us a unique partner in this fast-growing world of (more) plant-based food. Thanks to our entrepreneurial spirit, strong network, various (own) channels and our fresh, creative, efficient, and distinctive way of working, our stories are the most powerful, look the best and are the most visible. We call ourselves experts in telling and selling the story of green food for a reason. Good for business. Good for the world.
Green Food Lab is B Corp certified. This means that we meet the highest standards in the field of social and environmental sustainability, transparency and accountability. These standards are leading in both our business operations and the work we do for our customers. Together with other B Corporations, we are part of a worldwide movement of companies that use business for good.
Our team
Kim Zoon
Managing Director
Isabel Boerdam
Founder
Jody Vermeij
Client Director
Floor vd Elshout
Creative Strategy Director
Lieske vd Waals
Food Content & Creation Lead
Margot van Hout
Strategy & Comms Lead
Amber van Geluk
Media & Activation Lead
Laura van de Merwe
Client Development Manager
Lotte Kuijsters
Media & Influencer Manager
Laura Polderman
Strategy & Content Manager
Kim van den Oord
Social & Copy Specialist
Wieke Vermeulen
Media & Influencer Specialist
Nina de Graaf
Strategy & Content Specialist
Léonie Koker
Food Creation Specialist
Karlijn Swaen
Food Content Junior
Floor Severens
Media & Content Junior
Iris de Jong
PR & Influencer Junior
Suzanne Harlaar
Food Creation Junior
Kim van der Vliet
Office & Project Support
Sien van Tol
Copywriter
Our expertise
STRATEGY
The right basis, that’s where it starts. Whether you are at the start of a new brand story, product or concept. That is why we start by finding the right words for your brand or product and a tailor-made communication plan. The right message and route are the key ingredients in achieving the best result. It’s the same as with cooking. With the right ingredients, way of working, and a little bit of love, you make the most delicious food. And that’s what we like!
COMMUNICATION & PRODUCT STRATEGY | MESSAGING | POSITIONING | ADVICE & IDEATION SESSIONS
CONTENT
Vegetarian or plant-based food boring, tasteless or complicated? No way! We turn the veggie kitchen into a party that will make your mouth water. This is how we eliminate these misconceptions, in a tasty way. With a teaser that draws you in. A story that makes you think. Social media posts that demand to be liked. We don’t settle for less!
CONTENT | SOCIAL MEDIA | MAGAZINES
FOOD CREATION
Tasting is believing, especially when it comes to plant-based food. We show your product and story in a way so everyone can work with it. That is why we create recipes for the professional chef and enthusiastic home cook, with photos and videos of dishes that you want to eat off the screen.
RECIPE DEVELOPMENT | FOOD STYLING | FOOD PHOTOGRAPHY | FOOD VIDEOS
ACTIVATION
We speak the language of the press, have a rock solid network, understand what speaks to influencers and have the creativity to stand out from the crowd. We make sure your story reaches the target group. With the right content, through the right channels, at the right time! Whether this is always on, or for a campaign. Publicity that truly benefits you.
PRODUCT & BRAND PR | MEDIA CONTENT | EDITORIAL TOURS | PRESS EVENTS | INFLUENCER ACTIVATIONS
CAMPAIGNS
Getting people in motion is what we do best. We make consumers aware in a positive way of the reasons for eating more plant-based, healthy, and sustainable food. We do this by inventing, designing, implementing, and all-round supporting large campaigns with ambitious goals. A perfect example is the National Week Without Meat & Dairy campaign. From awareness to behavioural change, without pointing the finger!
CAMPAIGNS | AWARENESS & ACTIVATION
Green Food Lab works together with
Green Food Lab is proud of
“Don’t wait for a better world.
It is up to you. You may even find the
solution at the end of your fork”